We remember Tom Sawyer had to paint a fence. He didn’t do it but for a little fee he allowed others to do it for him. The principle is to provide a framework and let others fill in the tidious work, and if you are lucky enough, you can even charge them for doing so. That principle proved its worth not only in Tom Sawyer’s but also in other success stories: Facebook, YouTube, and many others.
Now the same is being tried by biomedical companies that gather biological data and expertise. Well known examples of that type are 23andMe and Personal Genome Project. In a recent newsletter also Illumina claimed its share.